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The Effect of Quality of Interaction, Physical Environment and Quality of Results on the Loyalty of ATHLETIC CLUB in Surabaya

Firmansyah, Muhammad Anang and Mochklas, Mochamad The Effect of Quality of Interaction, Physical Environment and Quality of Results on the Loyalty of ATHLETIC CLUB in Surabaya. Saudi Journal of Business and Management Studies (SJBMS) . ISSN 2415-6663

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        Abstract

        The fitness centre is the rapidly growth industrial in providing a leisure time services (Industrial leisure). Specifically so many trade mark in fitness centre, like Olympic Gym, Fitness First, Celebrity Fitness, Fit By Beat, Gold‘s Gym, ATLAS Athletic, and Ade Rai‘s Club make the tight competition in the industrial leisure, so that it needs the optimal effort from every fitness centre to survive, so that a firm in the industrial leisure should make a strategic planning for getting the comparative advantages. By looking for a new customer, the fitness center takes so much time and human resource to simulate the customer‘s behavior. To attract a new customer, the fitness centre must design the interesting program for keeping the customer‘s loyalty effectively and efficiently.. Simultaneously The customer retention reflects how much the customer‘s loyalty can attain, this retention gives a sign for management to build the brand image in customer‘s heart emotionally. Commonly The customer‘s behavior points how much their loyalty to take retention purchase. By increasing quality and services, absolutely the customer’s loyalty can be maximized for getting this retention more and more. The important key for increasing corporate services is to design an interactive program between customer and employee. By firing the trouble maker employee, the management must improve the interaction quality. To keep an environment quality, the standard of services can be established objectively. By reviewing the customer‘s participant in daily activity, the management can structure the result‘s quality. Keywords: Quality of Interaction, Physical Environment, Quality of Results and Loyalty.

        Item Type: Article
        Subjects: H Social Sciences > HB Economic Theory
        Divisions: Jurnal > Fakultas Ekonomi dan Bisnis
        Depositing User: MOCHAMAD MOCHKLAS MOCHKLAS
        Date Deposited: 27 Nov 2018 12:15
        Last Modified: 27 Nov 2018 12:15
        URI: http://repository.um-surabaya.ac.id/id/eprint/2838

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