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THE IMPLEMENTATION OF COMMUNITY ECONOMIC DEVELOPMENT PROGRAM THROUGH PROCUREMENT OF SNACK PRODUCTION MACHINERY AT THE JABON BAITUSSALAM FOUNDATION IN SIDOARJO BASED ON SHARIA MARKETING MIX

Wijayanti, Asri and Riyadi, Slamet and Maro’ah, Siti (2019) THE IMPLEMENTATION OF COMMUNITY ECONOMIC DEVELOPMENT PROGRAM THROUGH PROCUREMENT OF SNACK PRODUCTION MACHINERY AT THE JABON BAITUSSALAM FOUNDATION IN SIDOARJO BASED ON SHARIA MARKETING MIX. USULI FAQIH RESEARCH CENTRE PLT, Malaysia, pp. 110-115. ISBN 978-967-2114-10-9

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        Abstract

        In order to develop, the assisstance is needed by small and medium-sized enterprises (SMEs) existed in the community. The active role from universities is needed to the community economic development program such as community service program. The community economic development program at the Jabon Sidoarjo Foundation can be carried out through the procurement of snack mix production tools based on marketing mix sharia. The purpose of this study was to determine the implementation of the community economic development program through the procurement of snack production machinery based on marketing mix sharia conducted at the Baitussalam foundation. The research method used is descriptive qualitative by using observation data collection techniques, interviews and documentation of historical data tracing at the Baitussalam Foundation Jabon Sidoarjo. The results of this research showed that the implementation of the community economic development program at the Baitussalam Foundation Jabon Sidoarjo carried out through three activities. The first, the purchasing of 9 units of snack production machinery. The second, giving the training on snacks production and bookkeeping. The last, in the aspect of marketing by giving e-market training. The implementation of the community economic development program through the procurement of snack production machinery based on marketing mix sharia in the Baitussalam Foundation Jabon Sidoarjo has not been optimum. The implementation of the sharia marketing mix on the product has shown halal, the price was reasonable, there was no attempt of getting more profits from the products. In addition, the sales promotion was done honestly despite the fact that it was still done traditionally through door to door. Place of distribution was on the target market without cutting off distribution channels. The placement of personnel (human resources) was not optimal therefore the assistance was needed in implementing the right man on the right place. The process or mechanism starting from offering products to the effective and efficient handling of customer complaints from Sharia needed to be developed and improved. Physical Evidence was intangible, could not be measured clearly, and was still based on a testimonial of the customers. Based on those facts, the assistance was needed to understand the changes in the work system that matched for the current situations of the market

        Item Type: Book
        Subjects: H Social Sciences > H Social Sciences (General)
        H Social Sciences > HB Economic Theory
        Divisions: Prosiding > Fakultas Ekonomi dan Bisnis
        Depositing User: SITI MARO AH MARO AH
        Date Deposited: 14 Oct 2019 09:35
        Last Modified: 14 Oct 2019 09:35
        URI: http://repository.um-surabaya.ac.id/id/eprint/3724

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