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PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PRODUK DR. KEBAB BARA SATRIYA SIDOARJO

Rofi’i, Nur Achmad and Fatihudin, Didin and Mochklas, Mochamad (2019) PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PRODUK DR. KEBAB BARA SATRIYA SIDOARJO. Balance Economics, Bussiness, Management and Accounting Journal , XVI (1). pp. 112-119. ISSN 1693-9352

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        Abstract

        ABSTRACT DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya. The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales. Keywords : Marketing Mix, Increased Sales

        Item Type: Article
        Subjects: H Social Sciences > HB Economic Theory
        Divisions: Jurnal > Fakultas Ekonomi dan Bisnis
        Depositing User: DIDIN FATIHUDIN FATIHUDIN
        Date Deposited: 04 Jan 2021 12:31
        Last Modified: 04 Jan 2021 12:31
        URI: http://repository.um-surabaya.ac.id/id/eprint/4907

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