UMSurabaya Repository

The Effect of Brand Image Perception and Product Quality Toward the Interest to Buy Consumer Pre-Pay IM3 Ooredoo

Fatihudin, Didin and Mochklas, Mochamad and Suryanti, Dika Arista (2019) The Effect of Brand Image Perception and Product Quality Toward the Interest to Buy Consumer Pre-Pay IM3 Ooredoo. Advances in Social Science, Education and Humanities Research, 436. pp. 53-57.

[img]
Preview
PDF (Artikel Asli)
Download (392Kb) | Preview
    [img]
    Preview
    PDF (Peer Review)
    Download (935Kb) | Preview
      [img]
      Preview
      PDF (Hasil Plagiasi)
      Download (1530Kb) | Preview

        Abstract

        ABSTRACT Indosat Ooredoo is a telecommunications network service provider company in Indonesia. The company offers communication channels for prepaid and post-paid telephone users under the brand names Matrix Ooredoo, Mentari Ooredoo and IM3 Ooredoo. IM3 Ooredoo is able to capture a wide market share, especially among adolescents, students and students. IM3 Ooredoo also provides multimedia, internet and MIDI data communication services (Multimedia, Internet & Data Communication services). The method of this research approach with quantitative methods, the technique of collecting data was questionnaire with accidental sampling technique which was 60 respondents. The analytical method uses multiple linear regression analysis through normality test, hypothesis test, F test, and t test. The data collected was processed using SPSS which produces a regression equation Y = 2,422 + 0,421X1 + 0,289X2 + e. From the results of the F test showed that the variable brand image and product quality simultaneously affect the consumer purchase interest while the t test shows that product quality is a variable that has a dominant influence on consumer purchasing decisions. Keywords: brand image, product quality, consumer purchasing decisions

        Item Type: Article
        Subjects: H Social Sciences > HB Economic Theory
        Divisions: Jurnal > Fakultas Ekonomi dan Bisnis
        Depositing User: DIDIN FATIHUDIN FATIHUDIN
        Date Deposited: 04 Jan 2021 11:22
        Last Modified: 04 Jan 2021 11:22
        URI: http://repository.um-surabaya.ac.id/id/eprint/5005

        Actions (login required)

        View Item