UMSurabaya Repository

Public Relation Moderates Between Sales Promotion With Purchase Decisions On XX Ready Foods In 2020

Rosmaniar, Asyidatur and Oktaviani, Marista and Mauliddah, Nurullaili (2021) Public Relation Moderates Between Sales Promotion With Purchase Decisions On XX Ready Foods In 2020. Jurnal Ekonomi dan Bisnis Dharma Andalas, 23 (1). pp. 27-36. ISSN 1693 - 3273

[img]
Preview
PDF - Published Version
Download (894Kb) | Preview
    [img]
    Preview
    PDF (Plagiasi )
    Download (2757Kb) | Preview
      [img]
      Preview
      PDF - Updated Version
      Download (286Kb) | Preview

        Abstract

        This study is entitled moderating public relations between sales promotion and purchasing decisions on XX ready food in 2020; this research is a descriptive study using a quantitative approach. A sample of 90 respondents who are consumers of fast food, data collection methods using questionnaires. The data analysis technique used is the SEM model analysis of the SmartPls analysis tool. The results showed that sales promotion has a significant positive effect on purchasing decisions, and public relations quasi moderates between sales promotion and purchasing decisions.

        Item Type: Article
        Subjects: H Social Sciences > HF Commerce
        Divisions: Jurnal > Fakultas Ekonomi dan Bisnis
        Depositing User: ASYIDATUR ROSMANIAR ROSMANIAR
        Date Deposited: 08 Feb 2021 11:40
        Last Modified: 09 Mar 2021 12:21
        URI: http://repository.um-surabaya.ac.id/id/eprint/5033

        Actions (login required)

        View Item