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THE ILLOCUTIONARY ACT OF ADVERTISEMENTS IN THE JAWA POS, SATURDAY APRIL 28, 2012

Ismiyati, Ismiyati and Drs. H. Djoko Soeloeh Marhaen, M.A and Drs. Djoko Ardhityawan, M. Pd (2012) THE ILLOCUTIONARY ACT OF ADVERTISEMENTS IN THE JAWA POS, SATURDAY APRIL 28, 2012. Other thesis, Universitas Muhammadiyah Surabaya.

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                Abstract

                Key words: speech act, advertisement, and illocutionary act To sell a new product the company or somebody need a promotion. And one of the ways to promote a product is advertisement. Language as communication in advertisement is needed. In language advertisements has message or intended meaning to reach for society. It relates with the speech act theory, especially, illocutionary act. The objectives of the study are to identify form and to classify of the classes of illocutionary act in advertisements in the Jawa Pos, Saturday April 28, 2012. This research uses qualitative approach because not uses numeric of data and hypothesis. The sources of the data are advertisements and the data are utterances in advertisements. The data will be analyzed by the speech act theory, especially, the classes of illocutionary act. The result of the analysis is put in the table in order to make easier to read which the most frequent classes of illocutionary act in advertisements. After doing the analysis, it is found that the most frequent classes of illocutionary act are representatives. Besides, directives and commissives are also often used in advertisements. But, expressives and declarations do not found in advertisements.

                Item Type: Thesis (Other)
                Subjects: L Education > L Education (General)
                Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
                Depositing User: b b putri
                Date Deposited: 14 Nov 2017 17:29
                Last Modified: 14 Nov 2017 17:29
                URI: http://repository.um-surabaya.ac.id/id/eprint/785

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