Analysis of Factors Affecting Consumer Decisions Buy Motorcycle (Study on City of Surabaya Indonesia)

Fatihudin, Didin (2017) Analysis of Factors Affecting Consumer Decisions Buy Motorcycle (Study on City of Surabaya Indonesia). International Journal of Innovative Research & Development, 6 (6). pp. 107-118. ISSN 2278-0211

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Abstract

This study aims to determine: (1) the influence of income, motivation, reference group, product attribute, selling price, promotion, service, experience, and location to consumer decision in buying motorcycle; (2) variable of mama among income level, motivation, family, reference group, product attribute, selling price, promotion, service, experience, and location having dominant influence to consumer decision in buying motorcycle; (3) differences in consumer decisions to buy motorcycles in connection with brand selection; (4) differences in consumer decisions to purchase motorcycles between employees of employees and non-employees on the basis of income; (5) marketing strategy done by Honda motorcycle dealers, Yamaha, Suzuki, Kawasaki, and Vespa. Keywords: Consumer purchase decision, motorcycle

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Jurnal > Fakultas Ekonomi dan Bisnis
Depositing User:	DIDIN FATIHUDIN FATIHUDIN
Date Deposited:	19 Jun 2019 02:59
Last Modified:	06 Jan 2021 19:35
URI:	http://repository.um-surabaya.ac.id/id/eprint/3380

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