Strategi Marketing Mix Koperasi Dalam Meningkatkan Sisa Hasil Usaha (SHU) Di Pukopal Kodiklatal Surabaya

Juwariyah, Juwariyah and Roosmawarni, Anita (2021) Strategi Marketing Mix Koperasi Dalam Meningkatkan Sisa Hasil Usaha (SHU) Di Pukopal Kodiklatal Surabaya. Strategi Marketing Mix Koperasi Dalam Meningkatkan Sisa Hasil Usaha (SHU) Di Pukopal Kodiklatal Surabaya, 1 (1). pp. 17-24. ISSN E-ISSN 2807-5846 P-ISSN 2807-8470

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Abstract

This study aims to determine the impact of implemention of mix marketing strategy on cooperative in increasing residual income (SHU) at Puskopal Kodiklatal Surabaya. This research approach used is a qualitative descriptive approach and the data are collected through interviews, observation and documentation. The results show that the implementation of the mix marketing strategy implemented in Puskopal Kodiklatal Surabaya in recent years has been declared appropriate, superior, consistent, and feasible. However, during 2018 to the present period, the implementation of the mix marketing strategy has not been able to run well or optimally because of internal and external factors. So, there is a decrease in the sales of cooperative products which also had an impact on the acquisition of residual income (SHU) at Kodiklatal Cooperative, Surabaya during 2018 to 2019.

Item Type:	Article
Uncontrolled Keywords:	Mix Marketing Strategy, Marketing Theory, Koperasi
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Jurnal > Fakultas Ekonomi dan Bisnis
Depositing User:	ANITA ROOSMAWARNI ROOSMAWARNI
Date Deposited:	09 Oct 2023 15:32
Last Modified:	09 Oct 2023 15:32
URI:	http://repository.um-surabaya.ac.id/id/eprint/8262

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