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AN ANALYSIS OF LANGUAGE CREATIVE APPROACH USED IN JOB VACANCY ADVERTISEMENT IN JAVA POST

Sholikhin, Muhibilahi and Drs. Wijayadi, , M. Pd. and Drs. Djoko Ardhityawan , M.Pd (2006) AN ANALYSIS OF LANGUAGE CREATIVE APPROACH USED IN JOB VACANCY ADVERTISEMENT IN JAVA POST. Other thesis, Universitas Muhammadiyah Surabaya.

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              Abstract

              Communication is the process of transferring information from someone to someone else who needs it. Transferring information can be used through many ways that is by talking, writing, or the other. It’s all to prove that the communication process is entangled at least two parties, giver and receiver. Advertising is communication that provides generally useful, relevant and patient information upon which the consumer either acts immediately or store foe later reference, application and user. In writing advertisements, the advertiser must use clear and understandable words so readers can clearly and easily understand after reading it. Beside that, the messages in job vacancy advertisement must attract the reader’s attention. The massages can be described in understanding creative approach that consist of three elements as dogmatic approach reason why approach and emotional approach. Dogmatic approach used to promote the object or source uses direct propositions. In order words, the advertiser promotes the company directly. So the readers would be interested to send application as soon as possible. Reason why approach is approach used to promote the products, show the reason, gives the fact and argumentation. In this study, this approach used the advertiser tries to explain about why the company offers the position vacancy to the applicants. So the readers would understand easily. The emotional approach used for every object promoted that appeals and senses a fear. The messages are conveyed in job vacancy advertisements that have strong influence toward the reader. It shows the promises, which are given by the company for example, about the salary packages, facilities that prepared by the company, etc. To answer the research problem, the researcher describes the phenomena of language. A phenomenon in this study is the existence of approach of language used to write job vacancy advertisements, in this case in Java Post. It means that what is described in this study is the explanations that exist in the message of the job vacancy advertisements. After the data analysis, the writer can conclude that the language used in writing job vacancy advertisements is clear, understandable, interesting, informative and communicative. So the readers can clearly and easily understand after reading it. And then the readers would be interested to send application as soon as possible.

              Item Type: Thesis (Other)
              Subjects: L Education > L Education (General)
              P Language and Literature > PE English
              P Language and Literature > PN Literature (General)
              Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
              Depositing User: b b putri
              Date Deposited: 07 May 2018 12:39
              Last Modified: 07 May 2018 12:39
              URI: http://repository.um-surabaya.ac.id/id/eprint/2340

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