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Analysis of Factors Affecting Consumer Decisions Buy Motorcycle (Study on City of Surabaya Indonesia)

Fatihudin, Didin (2017) Analysis of Factors Affecting Consumer Decisions Buy Motorcycle (Study on City of Surabaya Indonesia). International Journal of Innovative Research & Development, 6 (6). pp. 107-118. ISSN 2278-0211

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        Abstract

        This study aims to determine: (1) the influence of income, motivation, reference group, product attribute, selling price, promotion, service, experience, and location to consumer decision in buying motorcycle; (2) variable of mama among income level, motivation, family, reference group, product attribute, selling price, promotion, service, experience, and location having dominant influence to consumer decision in buying motorcycle; (3) differences in consumer decisions to buy motorcycles in connection with brand selection; (4) differences in consumer decisions to purchase motorcycles between employees of employees and non-employees on the basis of income; (5) marketing strategy done by Honda motorcycle dealers, Yamaha, Suzuki, Kawasaki, and Vespa. Keywords: Consumer purchase decision, motorcycle

        Item Type: Article
        Subjects: H Social Sciences > HB Economic Theory
        Divisions: Jurnal > Fakultas Ekonomi dan Bisnis
        Depositing User: DIDIN FATIHUDIN FATIHUDIN
        Date Deposited: 19 Jun 2019 09:59
        Last Modified: 19 Jun 2019 09:59
        URI: http://repository.um-surabaya.ac.id/id/eprint/3380

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