IMPLEMENTASI STRATEGI PEMASARAN UDANG VANNAMEI BAGI PETANI TAMBAK DI DESA NOREH KECAMATAN SRESEH KABUPATEN SAMPANG

Hidayatulloh, Hidayatulloh and Fatihudin, Didin and Salbiyah, Siti (2016) IMPLEMENTASI STRATEGI PEMASARAN UDANG VANNAMEI BAGI PETANI TAMBAK DI DESA NOREH KECAMATAN SRESEH KABUPATEN SAMPANG. Balance Economics, Bussiness, Management and Accounting Journal , VIII (2). pp. 133-144. ISSN 1693-9352

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Abstract

ABSTRACT Sreseh community utilize empty land to build new business that is shrimp farming, shrimp species selected to be cultivated namely vannamei shrimp (Litopenaeus vannamei). The purpose of this research is to know the system of capital management, marketing strategy and distribution channel of vannamei shrimp farm in Noreh Village, Sreseh Sub-District, Sampang Regency. The method used in this research is descriptive method with qualitative approach. The conclusion of this research is that majority of farmers make capital loans to the collecting traders, either in the form of cash, production input or in the form of fries because the lending procedure is not convoluted. The results of this study states that the marketing channel I is selling to retailers because the partial shrimp vannamei shrimp had failed so it must be harvested and total revenue obtained by Rp.28.000.000 with a loss of Rp.8.500.000, marketing channel II uses its own capital and distributes directly to wholesalers or dealers with vannamei shrimp harvest earnings of Rp.71.500.000, while the marketing channel III uses loan capital to the collecting traders or middlemen and the vannamei shrimp harvest revenue is Rp.70.300.000 with net profit of Rp. 50.3 million after deducting capital lending. Farmers should work together to form a grup or a company engaged in vannamei shirmp farming sector in the form of provision of seeds, vitamin shirmp, feed and capital loans so that farmers are not tied to middlemen or merchant collectors and the result can be shared to farmers. Keyword : Marketing strategy, product, price, place, promotion

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Jurnal > Fakultas Ekonomi dan Bisnis
Depositing User:	DIDIN FATIHUDIN FATIHUDIN
Date Deposited:	04 Jan 2021 12:27
Last Modified:	04 Jan 2021 12:27
URI:	http://repository.um-surabaya.ac.id/id/eprint/4904

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