THE FLOUTING OF CONVERSATIONAL MAXIMS IN 10 (TEN) TELEVISION ADVERTISEMENTS DURING 2013

Hidayati, Tutik and Dr. Ahmad Idris Asmaradhani, M.Pd and Linda Mayasari , S.Pd, M.Pd (2014) THE FLOUTING OF CONVERSATIONAL MAXIMS IN 10 (TEN) TELEVISION ADVERTISEMENTS DURING 2013. Other thesis, Universitas Muhammadiyah Surabaya.

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Abstract

Language has an important role in sending the massages. Behind it, there is a Cooperative principle by H.P Grice which has four maxims that can be used to organize the conversation,thusthe utterance can be easily understood. But the fact, the maxims cannot be always applied in the daily life because it does not bond which called flouting co-operative maxim. It also happens in the conversation in 10 (ten)selected television advertisements during 2013. The aims of this reasearch is to identify the flouting of cooperative maxim, to describe the way of the utterance when flout the maxim and to find out the possible invisible meanings in the flouting of 10 (ten) television advertisements during 2013. This research applies qualitative descriptive method which presents the data analysis in the form of words. From the data analysis, the researcher can found there are twenty-four utterances which flout the co-operative maxim with the difference contexts. It can be concluded that, based on the flouting of conversational maximsin the 10 (ten)selected television advertisements during 2013 is to show the way in making the utterance more attractive which can add benefit also can show the character of the advertisement. The conversational goals of the flouting are based on the social and personal goals. Key words: Cooperative Principle, The Flouting of Conversational Maxim, Television Advertisements

Item Type:	Thesis (Other)
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	06. Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	Users 270 not found.
Date Deposited:	09 Nov 2017 11:07
Last Modified:	09 Nov 2017 11:07
URI:	http://repository.um-surabaya.ac.id/id/eprint/485

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