Fatihudin, Didin and Mochklas, Mochamad and Hanum, Anisa
(2020)
Price, Brand, And Consumer Value Perception Affect The Repurchasing Of Delovely Beauty Clinic Products.
International Conferernce Delovely UMY.
Abstract
Abstract-- This study aimed to determine and analyze the
influence of price, brand, and perceived valueon intens of
repurchase a product and services in aesthetic clinic (case ctudy in patient Delovely Clinic Surabaya). This study used a
quantitative approach. The population of this study was
consumers or loyal patient Delovely Clinic Surabaya. The
sample used was 98 respondents from a population of 5000
consumers, based on the proportionate stratified random
sampling technique. The analysis technique used in this study
was multiple linear regressions. The results showed that
simultaneous price, brand, and perceived value had a
significant effect on intens of repurchase a product and services. The dominant influencing variable is the perceived valueon intens of repurchase a product and services. Management of the company must continue to maintain and develop all existing facilities by improving the quality of products and services that meet the demands of the times so as to motivate the consumers to repurchase a product and services Delovely Clinic Surabaya, which will result in increased sales volume.
Keywords---Price, Brand, Perceptions of Value, Repurchase
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