Analysis o f The Influence o f Organizational Engagement a nd Digitalization i n Work Environment o n Loyalty o f Generation Y Employees

The purpose of this study is to examine how supportive work environments affect organizational engagement and how that
affects employee retention. In this study, questionnaires and interviews were employed as
data collection methods
.
Descriptive and causal research methodologies were
us
ed in this study. The research's target demographic co
mprises
Generation Y workers
with permanent job status in property companie
s. Non
-
probability sampling combined with
judgmental sampling is the sampling method employed in this study.
One hundred
people made up the study's sample.
Multivariate analysis is typically used with this data analysis method. The
study's findings indicate
no statistically significant
correlation between a supportive work environment and employee retention.
On the other hand, with a very low p
-
value, a
supportive work environment significantly positively affects organizational engagement. In addition, it was discovered that
staff retention is significantly positively impacted by organizational engagement. These findings highlight the value of
fostering a positive work environment
to raise organizational engagement among employees, which ca
n
increa
se retention
rates.