Items where Author is "Mufidah, Cholifatul"
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Thesis
Mufidah, Cholifatul (2026) Pengaruh Motif Rasional dan Motif Emosional terhadap Keputusan Pembelian Produk pada Platform E-Commerce Shopee melalui Viral Marketing pada Mahasiswa FEB Universitas Muhammadiyah Surabaya. Undergraduate thesis, Universitas Muhammadiyah Surabaya.