Strategi Digital Fundraising dalam Peningkatan Zakat, Infaq dan Shadaqah di Lazismu Jombang

The paradigm and environment of zakat management changed after the pandemic. This condition encourages
zakat management organizations in Indonesia to do new and innovative things in zakat management, including
the process of collecting, distributing, and utilizing zakat, as well as management structures. Conventional zakat
collection methods will be replaced by digital methods that are easier, faster, and more transparent. More and
more people in Indonesia are using the internet, making online donations easier nowadays. This research will
provide scientific contributions as well as practical practices in the management of zakat donations. to find out
the digital fundraising methods that Muhammadiyah Jombang has used to support zakat fundraising and to
develop successful digital fundraising strategies. This study is qualitative research with a descriptive approach.
In other words, the purpose of this study is to explain the method used by LazisMu Jombang to collect zakat funds
from muzakis using a digital fundraising approach. The result is that the fundraising strategy used in raising
zakat, infak, and shadaqah funds by LazisMu Jombang uses organic methods, namely Search Engine Optimization
(SEO), Organic social media, Email office, WhatApp broadcast massage.