Project-Based Learning sebagai Model Pembelajaran Menulis Teks Iklan Siswa Kelas VIII SMP Al Fattah

Tujuan penelitian ini antara lain adalah (1) mendeskripsikan proses pembelajaran menulis teks iklan dengan model project-based learning, (2) menganalisis pembelajaran menulis teks iklan dengan model project- based learning, (3) mengidentifikasi dan mengevaluasi respon siswa terhadap pembelajaran menulis teks iklan dengan model project-based learning. Penelitian ini menggunakan pendekatan campiran (mixed- method) dengan desain sequential exploratory. Penelitian ini dilakukan terhadap kelas VIII-D SMP Al Fattah dengan jumlah 17 siswa perempuan dengan kemampuan yang berbeda-beda. Data kualitatif diperoleh dari hasil observasi aktivitas guru dan siswa, serta wawancara, sedangkan data kuantitatif diperoleh dari data rata-rata (mean) dan N- Gain. Hasil penelitian ini menunjukkan bahwa (1) proses pembelajaran menulis teks iklan dengan menggunakan model project-based learning terlaksana sesuai dengan sintaks PjBL. Pada proses ini dilaksanakan sebanyak empat kali tatap muka, dari setiap pertemuan terjadi progres yang semakin membaik dari pertemuan ke-1 sampai pertemuan terakhir. Meskipun pada awal pertemuan terdapat proses adaptasi yang dirasakan oleh guru dan siswa, namun hasil observasi menunjukkan hasil yang sangat baik, (2) pada hasil belajar siswa juga menunjukkan hasil yang sangat baik dibandingkan dengan hasil pre-test yang dilaksanakan oleh siswa melalui kegiatan menjawab kuis. Ditunjukkan dari nilai rata-rata pre-test sebesar 69.47 dan terjadi kenaikan pada nilai post-test sebesar 86.17 serta nilai N-Gain rata-rata sebesar 0.59 dengan kategori sedang. Berdasarkan hasil belajar siswa, dapat dijelaskan bahwa pembelajaran dengan model yang sesuai dapat mempengaruhi hasil atau nilai siswa pada materi tersebut, juga meningkatkan kreativitas siswa, (3) pada hasil proses ditunjukkan pada respon yang diberikan siswa selama kegiatan pembelajaran yang diketahui dari hasil observasi dan juga wawancara. Wawancara dilakukan terhadap dua perwakilan siswa sesuai dengan kemampuan belajarnya. Dari hasil observasi ditunjukkan dengan respon aktif siswa melalui antuasiasme, keantifan, dan juga semangat belajar siswa. pada hasil wawancara siswa mentayakan bahwa siswa merasa senang dan bersemangat untuk mengikuti kegiatan pembelajaran, serta mereka dapat mengeluarkan ide kreatif yang mereka miliki.

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The objectives of this study include (1) describing the learning process of writing advertising texts using the project-based learning model, (2) analyzing the learning process of writing advertising texts using the project-based learning model, and (3) identifying and evaluating students’ responses to the learning process of writing advertising texts using the project-based learning model. This study employed a mixed-methods approach with a sequential exploratory design. This study was conducted with Class VIII-D at Al Fattah Junior High School, consisting of 17 female students with varying abilities. Qualitative data were obtained from observations of teacher and student activities, as well as interviews, while quantitative data were derived from mean scores and N-Gain. The results of this study indicated that (1) the learning process for writing advertising texts using the project- based learning model was implemented in accordance with the PjBL framework. This process consisted of four face-to-face sessions, and in each session, progress improved from the first session to the last. Although both the teacher and students experienced an adaptation period at the beginning of the sessions, the observation results showed very good outcomes; (2) student learning outcomes also showed very good results compared to the pre-test scores obtained through a quiz. This is evidenced by a pre-test average score of 69.47, an increase to a post-test score of 86.17, and an average N-Gain of 0.59, classified as moderate. Based on student learning outcomes, it can be concluded that instruction using an appropriate model can influence students’ results or scores on the material and also enhance their creativity; (3) regarding process outcomes, these were demonstrated by the responses students provided during learning activities, as observed through field observations and interviews. Interviews were conducted with two student representatives selected based on their learning abilities. The observation results showed active student responses through their enthusiasm, engagement, and eagerness to learn. In the interviews, students reported that they felt happy and enthusiastic about participating in the learning activities and were able to express their creative ideas.