THE EFFECTTVENESS OF IMPLEMENTATION IMD (EARLY INITIATION OF BREASTFEEDTNG) THROUGH THE IMPROVEMENT OF SUCKLE SKILLS IN NEWBORN AND PRIMIPAROUS BREASTFEEDING SUCCESSATMUHAMMADIYAII SURABAYA HOSPITAL

The Infant morrality was still high in Indonesia, one contribute factor was the supporl of health workers
towards the implementation of the IMD (Early Initiation of Breastfeeding) was still low. IMD has not
been implemented to the fullest to date, resulting in newboms who would otherwise be doing early
stimulation of the breast reaches its peak in the first hour to be delayed forty hours later, but it also
resulted in a delay in ability primiparous to start breastfeeding her baby. The study aims to determine the
effectiveness of the application of IMD to increased the ability to suckle the newborn and the mother
primiparous breastfeeding success. The study design is a pre-experimental type of Static-Group
Comparison. It was the collected data on October 6 to 5 November 2013. The study population was
women gave birth in the hospital. Muhammadiyah Surabaya with a total sample of 28 consecutive
sampling teclrnique. Collection techniques by observation used the observation formats IMD, the ability
of infant feeding and breastfeeding success. Effectiveness data analysis capabilities at IMD suckling
babies with Fisher's Exact test showed statistically significant results with p value is 0.021 <u 0.05. The
results of the data analysis of the effectiveness of the primiparous mothers breastfeeding success at IMD
also showed a significant result p value is 0.007 <s 0.05.So the effective application of IMD to improve
the ability to suckle the newbom and breastfeeding success primiparous mothsrs in Surabaya
Muhamrnadiyah hospital.