Public Relation Moderates Between Sales Promotion With Purchase Decisions On XX Ready Foods In 2020

This study is entitled moderating public relations between sales promotion and purchasing decisions on XX ready food in 2020; this research is a descriptive study using a quantitative approach. A sample of 90 respondents who are consumers of fast food, data collection methods using questionnaires. The data analysis technique used is the SEM model analysis of the SmartPls analysis tool. The results showed that sales promotion has a significant positive effect on purchasing decisions, and public relations quasi moderates between sales promotion and purchasing decisions.