Persepsi Halal dan Pemahaman Sertifikasi Halal: Studi Deskriptif Analitik

The World Halal Food Council (WHFC) harmonized halal standards and enacted
the Job Creation Law with BPJPH, which is in charge of halal registration,
certification, and verification, and there is still public understanding that there is
no need for halal certification. Research objective: knowing halal perceptions and
certification, research method: a descriptive-analytic study. Research results: The
survey involved 48 WhatsApp groups with 3,240 members. There were 104
respondents. Four of the 48 WhatsApp groups were business WhatsApp groups,
with 225 members. All respondents understood the halal concept, and those who
did not understand doubted 21.2%. Of the respondents who understood the term
halal certification, 88.5% and 98.1% stated the need for halal labeling. As many
as 73.1% of respondents understand that BPJPH and MUI accommodate halal
certification, 72.1% of respondents understand that BPJPH manages the
administration of halal certification, and 99% of respondents know that halal
fatwas are carried out by MUI. Only 30.8% of respondents know that the
government facilitates free halal certification. Conclusion: some respondents still
do not understand the term syubhat; most are familiar with halal certification, but
only a few know about the government's free facilitation of halal certification.
Keywords: halal; haram; perception; certification; doubtful