Hubungan antara Harga Diri (Self-Esteem) dan Konformitas dengan Gaya Hidup Hedonisme pada Mahasiswa Penerima Beasiswa KIP-K di Universitas Muhammadiyah Surabaya

Penelitian ini bertujuan untuk mengetahui hubungan antara harga diri (self-esteem) dan konformitas dengan gaya hidup hedonisme pada mahasiswa penerima beasiswa KIPK di Universitas Muhammadiyah Surabaya. Penelitian menggunakan pendekatan kuantitatif. Populasi penelitian berjumlah 453 mahasiswa penerima beasiswa KIPK, dengan sampel sebanyak 103 mahasiswa yang diperoleh menggunakan teknik incidental sampling. Pengumpulan data dilakukan menggunakan skala gaya hidup hedonisme, skala harga diri (self-esteem), dan skala konformitas. Analisis data menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics 25. Hasil penelitian menunjukkan bahwa terdapat hubungan negatif yang signifikan antara harga diri (self-esteem) dengan gaya hidup hedonisme (t = -4,713; p = 0,000), yang berarti semakin tinggi harga diri maka semakin rendah kecenderungan gaya hidup hedonisme. Selain itu, terdapat hubungan positif yang signifikan antara konformitas dengan gaya hidup hedonisme (t = 25,510; p = 0,000), yang berarti semakin tinggi konformitas maka semakin tinggi kecenderungan gaya hidup hedonisme. Secara simultan, harga diri (self-esteem) dan konformitas berhubungan signifikan dengan gaya hidup hedonisme. Temuan ini menunjukkan bahwa gaya hidup hedonisme dipengaruhi oleh faktor psikologis internal dan faktor sosial eksternal.

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This study aims to examine the relationship between self-esteem, conformity, and a hedonistic lifestyle among students receiving the KIPK scholarship at Muhammadiyah University of Surabaya. A quantitative approach was employed. The study population consisted of 453 KIPK scholarship recipients, with a sample of 103 students selected using the incidental sampling technique. Data collection was conducted using a hedonistic lifestyle scale, a self-esteem scale, and a conformity scale. Data analysis was performed using multiple linear regression with the aid of IBM SPSS Statistics 25. The results indicate a significant negative relationship between self-esteem and a hedonistic lifestyle (t = -4.713; p = 0.000), meaning that higher self-esteem is associated with a lower tendency toward a hedonistic lifestyle. Additionally, there is a significant positive relationship between conformity and a hedonistic lifestyle (t = 25.510; p = 0.000), meaning that higher conformity is associated with a higher tendency toward a hedonistic lifestyle. Simultaneously, self-esteem and conformity are significantly related to a hedonistic lifestyle. These findings demonstrate that a hedonistic lifestyle is influenced by both internal psychological factors and external social factors.